PiY* Print it Yourself Opener

PiY — “Print It Yourself” — is an instructional guide that has step by step directions on how to silk-screen print your own shirts. It is a promotional piece sponsored by the clothing manufacturer American Apparel. Purple was chosen as the main color being bold, and unisex. Font choices are kept within the framework of the parent brand using solely Helvetica. The shirt graphics of the various designs in the guide feature the cohesive theme of “California Love” referring to the fact that all the garments are manufactured in California.