ogli Opener

The øglï stuffed animals are different characters coming from different places in the world all with their unique name, appearance, color, story, and quirky habit. The name “øglï”, derived from the word “ugly”, sounds and looks more foreign and unusual with characters not custom to the English language. The green color chosen is more on the darker, earthy side, keeping the concept of ugly can be beautiful in mind. It will stand out between the many primary colored competitors and not overstimulate a kid’s eye. In combination with the fun vibrant colors of the product itself the logo gives good balance and reflects the entire line of characters. In addition to the typography based logo, using character illustrations add value to the brand and make it more playful.