influence Opener

This handy flu prevention kit is a promotional give-away sponsored by the CDC. The kit shows different ways to prevent catching the flu and highlights the flu shot as the best prevention. The items comprising the kit are tissues, soap sheets, hand sanitizer, anti-bacterial wipes, and an informational booklet. The core design approach conveys stylish elegance in a clean, clear, and direct way. This was reached by using a restrictive but evocative color palette of red, white, and grey, and by incorporating a recognizable cross icon to communicate healing. Pairing it with contemporary typography and the play on words moved it further away from looking too medical and sterile. By placing the name in parenthesis, it expresses that medical care is not necessary with the right flu prevention methods.